Kevin Durant’s “Swagger” is headed to Apple.
Apple plans to spend at least $1 billion this year on content, which will come for free on its future devices, according to sources.
“Swagger,” which is co-produced by Imagine Television, CBS Television Studios and Durant’s Thirty Five Ventures, is based on Durant’s experiences playing youth basketball. It will be set in Washington D.C.’s AAU basketball league. Reggie Rock Bythewood (“Shots Fired,” “Notorious”) will act as showrunner. Brian Grazer, Francie Calfo (“Empire”), Kevin Durant, Rich Kleiman and Reggie Rock Bythewood will serve as executive producers.